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	<title>Comments on: Zach Johnson Answers Some Golf Ball Questions</title>
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	<link>http://www.titleistblog.com/2007/04/18/zach-johnson-answers-some-golf-ball-questions/</link>
	<description>Titleist Tour Blog</description>
	<pubDate>Tue, 06 Jan 2009 23:49:35 +0000</pubDate>
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		<title>By: Titleist Golf Clubs</title>
		<link>http://www.titleistblog.com/2007/04/18/zach-johnson-answers-some-golf-ball-questions/#comment-465</link>
		<dc:creator>Titleist Golf Clubs</dc:creator>
		<pubDate>Thu, 19 Apr 2007 16:19:09 +0000</pubDate>
		<guid isPermaLink="false">http://titleistblog.com/2007/04/18/zach-johnson-answers-some-golf-ball-questions/#comment-465</guid>
		<description>We prefer to test players live on the golf course versus on the launch monitor.  Even though we, as a company, know exactly what the numbers and results are from the launch monitors, they don't describe "sound and feel."  These are key components for Tour players.  As for how they test, every player is different.  Some players are trying to maximize distance, so their first impression of a new ball is with the driver.  Other players start right on the green with putts, short chips, and wedge shots from 40 yarrds in.  Once I have worked with a player and he is pretty comfortable with a new ball, I give him my final "litmus test."  I ask what his "pet shot" is under the gun.  For some players it is a knock down 7 or 8 iron, and some players can hit a specific type of shot in the fairway most every time with their driver.  If they can't hit their "pet shot" with a new product, we go back to the drawing board.  

It is truly amazing to test guys at this level.  You would be shocked at how exact they are on distance control and with the different types of shots they hit.

-- Mac Fritz</description>
		<content:encoded><![CDATA[<p>We prefer to test players live on the golf course versus on the launch monitor.  Even though we, as a company, know exactly what the numbers and results are from the launch monitors, they don&#8217;t describe &#8220;sound and feel.&#8221;  These are key components for Tour players.  As for how they test, every player is different.  Some players are trying to maximize distance, so their first impression of a new ball is with the driver.  Other players start right on the green with putts, short chips, and wedge shots from 40 yarrds in.  Once I have worked with a player and he is pretty comfortable with a new ball, I give him my final &#8220;litmus test.&#8221;  I ask what his &#8220;pet shot&#8221; is under the gun.  For some players it is a knock down 7 or 8 iron, and some players can hit a specific type of shot in the fairway most every time with their driver.  If they can&#8217;t hit their &#8220;pet shot&#8221; with a new product, we go back to the drawing board.  </p>
<p>It is truly amazing to test guys at this level.  You would be shocked at how exact they are on distance control and with the different types of shots they hit.</p>
<p>&#8211; Mac Fritz</p>
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		<title>By: Ryan Crysler</title>
		<link>http://www.titleistblog.com/2007/04/18/zach-johnson-answers-some-golf-ball-questions/#comment-454</link>
		<dc:creator>Ryan Crysler</dc:creator>
		<pubDate>Thu, 19 Apr 2007 01:13:56 +0000</pubDate>
		<guid isPermaLink="false">http://titleistblog.com/2007/04/18/zach-johnson-answers-some-golf-ball-questions/#comment-454</guid>
		<description>Hey guys,

When players are considering a ball to play on Tour, do they work from the greens back to the tee, or vice versa?  Do they monitor each ball's performance on the launch monitor with every club?  Or...is it just a feel or gut instinct?</description>
		<content:encoded><![CDATA[<p>Hey guys,</p>
<p>When players are considering a ball to play on Tour, do they work from the greens back to the tee, or vice versa?  Do they monitor each ball&#8217;s performance on the launch monitor with every club?  Or&#8230;is it just a feel or gut instinct?</p>
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